I'm Julia Hudson,

Co-founder and CEO of Pennyworth Projects. A New England native, I'm a mother of three, a proud dog mom to two, an avid podcast listener, and a former runner (once upon a time!). My career has spanned private equity, hospitality, and technology, and I had the privilege of calling the Bay Area home for 11 years before settling in the Chicagoland area, where I live now. Discover more about my journey here.

I'm Lisa Casson,

Co-founder and COO of Pennyworth. A Midwest native at heart, I live in Minneapolis with my husband and amazing young son, where we soak up all things family, sports, and the charm of the region. I’m lucky to have incredible friends I love spending time with and love to enjoy good shows, delicious food, and time outdoors. Learn more about me here.

At Pennyworth, we believe in the power of people. Founded by experienced Executive Assistants, we know firsthand how the right support can transform careers, companies, and lives. Our work is built on trust, authenticity, and a deep commitment to connecting exceptional talent with those who need it most.

Time is our most valuable resource, and we treat it with the care it deserves—streamlining processes, respecting commitments, and ensuring every interaction is purposeful. We hold ourselves accountable, showing up with integrity, transparency, and a service mindset that exceeds expectations.

More than just a business, we aim to do good—using our expertise to create meaningful impact, support others in reaching their potential, and adapt to the ever-changing needs of our clients and candidates. With each placement, partnership, and conversation, we stay true to what matters most: helping people thrive.

Let’s keep in touch! Connect with us on LinkedIn by visiting our personal profiles - Julia Hudson and Lisa Casson - and follow our business page for updates.

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