Being an Executive Assistant is more than just managing tasks—it's a creative and dynamic craft. From orchestrating meetings like a Broadway production to reveling in the perfection of a well-organized spreadsheet, this post celebrates the unique blend of skill, style, and humor that defines remarkable assistants. Whether you're an experienced EA or just beginning your career, you'll likely find yourself in these lighthearted, yet relatable, signs that you're excelling in the world of executive support.

Starting a side hustle can be an exciting journey filled with new opportunities. Whether you aim to earn extra income, pursue a passion, or transform a hobby into a business, promoting your side hustle is essential to achieving success. Fortunately, you don't need a marketing background to get started. By using creative and effective strategies, you can easily spread the word and build a client base. In this post, we’ll share fresh insights and actionable tips to help you market your business like a pro.

In the fast-paced world of modern business, time management is crucial for effective leadership. It’s often what distinguishes those who thrive from those who fall behind. However, even experienced leaders can unintentionally waste this precious resource. The secret weapon many successful leaders rely on? A great assistant. In this post, we’ll uncover the strategies top leaders use to optimize their time, the game-changing role a skilled assistant can play, and the common pitfalls that can undermine productivity and success.

In a world where demands on our time are constant, mastering productivity is essential for achieving meaningful progress without burning out. Productivity isn’t about doing more; it’s about focusing on what truly matters and using your time wisely. As philosopher William James noted, "The great use of life is to spend it for something that will outlast it." This post presents 15 research-backed strategies to help you maximize your day, whether you’re a seasoned professional or looking to fine-tune your approach, ensuring your efforts leave a lasting impact.

The Kardashians, love them or hate them, have undeniably made a lasting impact on both pop culture and the business world, building a billion-dollar empire through reality TV, beauty, and fashion ventures. While their path to fame may have been controversial, there are valuable business lessons that Executive Assistants can learn from their success. In this post, we explore five key takeaways that can help you become a more dynamic and strategic partner to your executive, whether supporting a small business owner, entrepreneur, or high-level leader.

A sharp memory, enhanced brain power, and increased productivity are essential tools for excelling in both personal and professional spheres. In a world overflowing with information and short on time, optimizing cognitive abilities can be the key to thriving, not just surviving. While the brain's capacity for information is vast, many struggle with memory lapses and mental fatigue. The good news? Simple, effective techniques can unlock your mind's full potential. In this blog, we explore eight practical strategies to help you boost memory, sharpen focus, and increase productivity, allowing you to tap into the remarkable power of your brain daily.

In today's fast-paced digital world, Executive Assistants are becoming strategic partners, playing a crucial role in their leaders' success. With the rise of Artificial Intelligence (AI), assistants can now enhance their workflows, increase productivity, and elevate the level of support they provide. AI is transforming the role of assistants, making it an essential tool for maximizing impact. This guide offers practical insights on how Executive Assistants can effectively integrate AI tools into their daily routines, helping them thrive in their evolving responsibilities.

In a world where time is a luxury, hiring a virtual or in-person assistant can be the game-changer you need. Whether you're an executive, athlete, entrepreneur, or simply seeking balance in a hectic life, an assistant offers a scalable solution to streamline tasks, reduce stress, and boost efficiency. With their help, you can focus on what truly matters—be it growing your business, training for your next competition, or enjoying more personal time—while they take care of the details. From managing schedules to coordinating events, assistants help transform chaos into order, giving you back control over your time.

The role of the Executive Assistant has always been one of agility, foresight, and relentless dedication to keeping an executive’s professional life running smoothly. With the rise of technology and the integration of artificial intelligence (AI), this crucial position is evolving in exciting ways. Are we under threat? We get asked this question in various forms at least once a week. What’s going to happen to the role of EAs? We see it differently. We believe EAs are not just gatekeepers, time managers, and logistics wranglers; they are becoming strategic partners, thought partners, and curators. Leveraging AI will enhance EAs' efficiency, productivity, and overall effectiveness. But is the role disappearing? Absolutely not, especially at a high level. While some tasks like long-form writing and calendaring may become more hands-off, EAs will continue to be the curators, gatekeepers, sounding boards, and central hubs of their executive’s life. The essence of the EA role is here to stay, evolving with technology to become even more integral to executive success.

In conversations with job candidates, we often find ourselves delving into topics far deeper than career paths—questions of fulfillment, happiness, and purpose frequently arise. Many individuals are unsure of what they want in their professional lives or how to align their work with their personal values. This post stems from those meaningful exchanges, where work and life converge. Inspired by Gretchen Rubin’s The Happiness Project, we explore how deliberate choices can lead to a more fulfilling life. Through her insights, we aim to offer practical tips to help you find purpose and happiness, both personally and professionally.

Throughout history, many women have broken barriers and redefined the workplace in the United States, leaving a lasting impact through their perseverance and achievements. In this post, we celebrate the journeys of two trailblazers, Dolly Parton and Lucille Ball, whose immense success in entertainment has made them icons of empowerment and progress. Their stories serve as powerful reminders of how women can revolutionize industries, paving the way for future generations to thrive.

In "How to be a Good Manager to an Executive Assistant," we explore the essential dynamics of the executive-assistant relationship and how it can significantly affect the success of a business. It’s crucial for executives to recognize the profound influence their behaviors and preferences have on their assistants, not just professionally but personally. This piece delves into strategies for cultivating a supportive work atmosphere that values the assistant's contributions, fosters open and respectful communication, and provides continuous opportunities for professional development. By prioritizing these practices, executives can ensure a stable, productive partnership with their assistants, which is pivotal for long-term operational success and a harmonious work environment.

Partnering with a recruiting firm specializing in support roles offers a host of advantages, ensuring access to top-tier talent while maintaining confidentiality and objectivity in the selection process. These firms leverage their expertise, expansive networks, and streamlined screening methodologies to identify ideal candidates efficiently, saving valuable time and resources for companies. By outsourcing the hiring process to specialists like Pennyworth, companies can focus on their core objectives with the confidence that their executive support needs are being professionally managed, ultimately leading to successful placements and enhanced organizational success.

When we say "I don't have time," we're often unconsciously stating that something is not a priority. This phrase, a common refrain in the rush of daily life, masks our true intentions and priorities. Recognizing this can be transformative. By shifting our language to "It's not a priority," we take ownership of our choices, acknowledging that time is a matter of selection and prioritization. This subtle change in phrasing not only clarifies our true commitments but also empowers us to manage our time more intentionally. As we begin to align our activities with our values, we transform from being passive participants in our schedules to active designers of our lives, making every moment count towards what truly matters to us.

Owning a home in California's breathtaking Bay Area presents a blend of challenges and opportunities unique to the region. Amidst the demands of maintaining a picturesque property and navigating a bustling lifestyle, many residents turn to the expertise of a skilled House Manager. A House Manager, or "HM," serves as a crucial ally in preserving your residence and orchestrating household affairs efficiently. Yet, selecting the ideal HM demands thoughtful deliberation, given their pivotal role in your home's seamless operation. This article delves into the top 10 factors to consider when enlisting the services of a House Manager in the Bay Area, facilitated by a trusted personal staffing agency.

In our fast-paced, hyperconnected world, the relentless pursuit of productivity often overshadows the space needed for creativity and inspiration. Edward Tenner's exploration in "The Efficiency Paradox" illuminates how our quest for efficiency can inadvertently hinder innovation. To break free from this cycle, we must reclaim moments of quiet reflection and prioritize creative pursuits in our daily routines. Whether it's carving out dedicated time for artistic endeavors or embracing moments of solitude for ideation, rediscovering the importance of creativity is essential for a more fulfilling and balanced life.

As the warmth of spring blooms around us, anticipation for the adventures of summer grows. With its promise of travel, gatherings, and outdoor escapades, summer beckons us to embrace joy and connection. Yet, amidst the excitement, the juggling act of managing work, family, and personal aspirations can feel overwhelming. Fear not! We've crafted a 5-step guide to navigate the complexities of summer seamlessly, ensuring you savor every moment and create memories to cherish for a lifetime.

If you don’t have time to answer your emails, you don’t have the right support. A great executive assistant sees through walls and around corners, bending the boundaries of time and space. They seem to defy the conventional limits, navigating challenges with grace and conviction, anticipating needs, perhaps reading minds and motives even better than spreadsheets.